For Catoca, we developed a 3D mascot inspired by a mole, transforming an element naturally associated with the underground world into a character with personality, expression, and strong communication potential. The concept arose from the desire to create a visual representation that would establish an immediate connection with the company’s mining operations, while at the same time presenting the brand in a more human, relatable, and contemporary way. The mole symbolizes exploration, discovery, and the ability to move underground—characteristics that have a natural connection to the world of mining.

Through 3D design, we created a character capable of taking on different expressions and contexts, allowing the brand to explore new forms of visual communication. More than just a mascot, the project was conceived as a communication tool capable of bringing Catoca closer to its various audiences and creating a more memorable presence across its digital channels, campaigns, events, and corporate materials.